MediaAlpha launches Direct-to-Quote, new advertising technology for the auto insurance industry

Redmond's MediaAlpha, the emerging leader in performance-based digital advertising technology, announced that it has introduced Direct-to-Quote (DTQ), a new technology solution that benefits consumers, advertisers and publishers. DTQ provides a better online consumer experience that yields higher conversions and greater advertising ROI without a commensurate increase in cost or an unnecessary drain on an insurance company’s technical resources.

Redmond’s MediaAlpha, the emerging leader in performance-based digital advertising technology, announced that it has introduced Direct-to-Quote (DTQ), a new technology solution that benefits consumers, advertisers and publishers. DTQ provides a better online consumer experience that yields higher conversions and greater advertising ROI without a commensurate increase in cost or an unnecessary drain on an insurance company’s technical resources.

MediaAlpha has worked with leading insurance companies to implement its DTQ technology solution through its MediaAlpha Demand Platform. This is the only technology that enables consumers to provide their insurance application information once to get quotes before they apply and buy. DTQ improves the continuity of the consumer experience by leveraging quote application data from a consumer and pushing the consumer farther into the carrier quote application funnel.

“With this new technology solution, insurance advertisers can create and implement highly customized bidding strategies by using any combination of relevant targeting parameters, including user data, CRM and first-party data, and third-party prospecting data,” noted Steve Yi, CEO of MediaAlpha. “While available technology has improved, it has not addressed rising costs within a fragmented space until now.”

Insurance advertisers can seamlessly combine the benefits of real-time, programmatic media buying with the enhanced user experience and higher conversion rates offered by DTQ.