Minuteman Press of Redmond, a locally owned franchise, was recognized for graphic design of the Rockfish Pocket Identification Guide in the 2017 Premier Print Awards held by the Printing Industries of America.
The guide is a weatherproof, eco-friendly, pocket-sized educational tool that helps anglers save endangered species.
“The innovative design is highly visual, leveraging color theory, pencil sketches, photos, technical information in angler friendly terms, mobile friendly QR codes linking to online resources and an optimized layout for printing on waterproof paper,” said Redmond Minuteman Press owner J.D. Klein in a press release. The entire project was designed, printed and finished at Minuteman Press of Redmond’s facility.
Dayv Lowry, Ph.D., of the Washington Department of Fish & Wildlife (WDFW), added in the press release: “Proper identification of Rockfish species caught by the angling public is key to conservation because it allows us to evaluate species-specific impacts of fishing. These compact, handy sets of cards are a critical tool in the battle against improper identification and misreporting of catch.”
Collaboration on the project by WDFW, the local nonprofit Puget Sound Anglers and Minuteman was completed in a matter of weeks. More than 5,000 sets of cards have been distributed by the state of Washington through campaigns. Public response to the product’s role in species recognition and its durability, convenience and utility is positive, the press release adds.