Petra Hilleberg named CEO of the Hilleberg Group

Petra Hilleberg has been named CEO of Redmond’s Hilleberg Group, which comprises the following entities within the company: Hilleberg the Tentmaker, the Swedish headquarters, which oversees product development and handles all sales in Europe; Hilleberg, Inc., the subsidiary in Seattle, which manages all sales outside of Europe and is responsible for all marketing for the company; and Hilleberg Eesti, the company’s manufacturing facilities in Estonia.

Petra Hilleberg has been named CEO of Redmond’s Hilleberg Group, which comprises the following entities within the company: Hilleberg the Tentmaker, the Swedish headquarters, which oversees product development and handles all sales in Europe; Hilleberg, Inc., the subsidiary in Seattle, which manages all sales outside of Europe and is responsible for all marketing for the company; and Hilleberg Eesti, the company’s manufacturing facilities in Estonia.

Petra takes over this position from her father Bo Hilleberg, who founded Hilleberg the Tentmaker in 1971 and has been running the company ever since. Bo will continue to act as chairman of the board, and will remain in charge of product development. Petra will retain her current position as president of Hilleberg, Inc., as well.

“When Petra was 12, she told me she wanted to sell tents. She has never deviated from her goal. She has worked incredibly hard and has done a fantastic job establishing, building and running Hilleberg, Inc., in the US. She is the perfect choice for CEO,” said Bo. “And I couldn’t be more proud of her.”

Hilleberg the Tentmaker continues to be a family operated business. Petra’s mother, Renate Hilleberg, and her brother, Rolf Hilleberg, will continue their active roles as board members. Bo will help guide Petra in the transition to CEO over the next few months.

“I am deeply humbled and grateful for my parents’ trust in me, and I look forward to working hard to guide Hilleberg into the future and to continuing the amazing legacy that they have built,” said Petra.

 

More in Business

Adding credentials can recession proof your career

Look at hard skills and soft skills to see where there may be a gap.

Chiropractic instrument takes the crack out of spinal adjustment

Disc Centers of America Bellevue uses the Impulse iQ for comfort and results

Winter chill begins to settle into real estate market

While there was an uptick in new listings, pending home sales and sold properties the last two months, things are quieting down.

Financial turmoil contributed to Ducati Redmond closure, records show

NobleRush owner owed nearly $2.7 million on new bikes.

Ducati Redmond, along with 4 other NobelRush dealerships were abruptly closed without notice on Sept. 19. Stephanie Quiroz/staff photo
Ducati Redmond closes abruptly

NobleRush closed five of its loc dealerships abruptly without notice.

Change to U.S.-backed condo loans comes as summer market wraps up

A monthly real estate snap shot by John L. Scott Real Estate.

Cannabis collab sees Seattle women join forces

Seattle cannabis vendor names new product after local recording artist SassyBlack’s new album

First AG lawsuit against company no-poach clause ends with $150K payment

Jersey Mike’s had the contract provisions in place until April 2018.

Stephanie Quiroz/staff photo 
                                Rayed Siddiqui, 9, from Redmond sold handmade lego structures at the business fair on Aug. 26.
Young Redmond entrepreneurs set up shop at Acton Business Fair

Youth entrepreneurs donated a portion of their proceeds to charity of choice.

The Dragon Master Balrin, also known as Arnav, proved worthy of the name, discovering 211 dragons. Photo courtesy of OneRedmond
OneRedmond brings dragons to downtown Redmond

The Dragon Master Balrin, also known as Arnav, discovered 211 dragons.

Courtesy photo
                                Mercer Island financial adviser Bob Toomey recently summited Mount Shasta in California.
Financial success and mountaineering

The steps to achieving financial success mirror mountain climbing.

Real estate market holds steady as summer continues

Suburbs are on the rise, as many millennials may be priced out of city cores.