Redmond-based Versium, a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, announced a number of significant corporate milestones and new leadership hires. In the first half of 2016, Versium achieved triple-digit year-over-year revenue growth, gained major customer traction across a number of key industry verticals and expects to double its headcount by the end of the year.
In January, Versium launched its LifeData Predictive Lead Score service, a self-service solution that leverages machine learning and Versium’s proprietary LifeData, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers. In March, the company introduced its Predictive List Builder service which enables marketing professionals to build highly targeted, highly qualified new prospect lists for multichannel campaigns based on projected conversion rates.
Versium raised $2 million in additional funding in May to bolster development, sales and marketing efforts, and support its growing list of channel partners and direct customers.
The company hired retail veteran Todd Sherman as its new vice president of sales. Sherman has more than 20 years of experience in executive management, sales, marketing and technical roles with both established Fortune 100 companies as well as startup organizations.
Ira Snyder joined the Versium team as vice president of engineering. Snyder previously served as vice president, automotive product development, for UIEvolution (UIE), where he led worldwide product development and the overall roadmap for the company’s growing automotive product organization.
Versium has also brought on former Symantec executive vice president and chief technical officer Amit Mital as an adviser. Mital was responsible for developing Symantec’s technology strategy and led a worldwide organization of over 3,000 professionals.
In May, Gartner, a leading global independent information technology research and advisory company, selected Versium as a “Cool Vendor” in the 2016 Cool Vendors in Retail report.