Redmond’s Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services.
The Predictive List Builder service, available at Datafinder.com, allows marketing professionals to build highly targeted, highly qualified prospect lists for multichannel campaigns based on projected conversion rates from Versium’s predictive, machine learning-based models. The predictive analytic models pinpoint the most likely converters, yielding conversion rate improvements as high as 400 percent.
The performance of the lists that are generated is so strong that Versium guarantees they will outperform other types of marketing lists.
Unlike simplistic “select-based” lists that limit marketers to a finite set of attributes and rely largely on human intuition, Versium’s Predictive List Builder service uses powerful, customized predictive models that incorporate data from Versium’s proprietary LifeData warehouse. LifeData is comprised of more than 1 trillion consumer and business data attributes sourced from proprietary means.
Versium has been working with a number of enterprise organizations and marketing agencies over the past several months to test the Predictive List Builder service. The conversion rates from lists that leverage Versium’s predictive models (versus those based on traditional, rules-based models) have consistently been stronger, often by 300 to 400 percent, and in some cases as high as 900 percent.
One of the top wireless carriers in the country targeting small businesses saw a 400 percent increase in conversion rates after testing Versium’s lists against its traditional method of targeting.
An online university using the predictive list builder technology is seeing conversion rates as high as “hand raisers” who fill out lead forms.