Redmond’s DrinkSpace has signed an agreement with The Renegade Wine Co. of Walla Walla.
The agency for boutique alcohol beverage producers was founded by wine industry veteran Thomas Vogele, formerly of Michael Mondavi’s FOLIO Fine Wine Partners, and marketing/advertising veteran Steve Reed. DrinkSpace provides sales and marketing expertise to small craft producers, helping them navigate the myriad hurdles small wineries, breweries, cideries and distilleries encounter in the U.S. alcohol beverage industry.
“We are thrilled to be partnering with a great brand like The Renegade Wine Company,” said Vogele. “Our goal is to provide the vital sales and marketing direction and a voice for the small to mid-sized producers that they just don’t have right now. This partnership will give Renegade the bandwidth it needs to grow the brand with a strategic, methodical approach.”
“Our relationships allow producers to take the daily marketing tasks off of their plates, affording them the freedom to focus on brand strategy and growing their business,” said Reed.
The Renegade Wine Co. is owned and operated by business partners Jerry Solomon and Trey Busch, founders of Sleight of Hand Cellars in Walla Walla. Busch oversees Renegade’s winemaking. The Renegade offerings have been taking the market by storm with quality and value from Washington state’s Columbia Valley. The idea was to create a wine brand that significantly over-delivers on quality in the bottle for the price; the project took off and created a life of its own.
“We are anxious to build on our partnership with DrinkSpace,” said Busch. “Steve and Thomas’ team has the connections and expertise that The Renegade Wine Co. needs to strategically grow. Working with DrinkSpace gives us the opportunity to focus on growing our business and making truly great wine.”