Pinkalicious: Making ‘life a little sweeter’

Margo Engberg is the effervescent owner and 'head baker' at Pinkalicious

Margo Engberg is the effervescent owner and 'head baker' at Pinkalicious

“Keep Calm and Eat Cupcakes” reads a sign on the wall inside Pinkalicious, a new, gourmet cupcake shop on the upper level of Redmond Town Center.

That sounds like good advice. And we’re not the only ones who think so.

On its opening day, Oct. 31, Pinkalicious sold 2,000 cupcakes, as lines stretched out the door.

“We were just about wiped out by noon,” marveled owner Margo Engberg.

She was stunned, but ecstatic, as one customer after another remarked, “You’re the talk of Redmond!” They’d heard about Pinkalicious while shopping at Macy’s, dining at Spazzo or elsewhere on the streets of downtown Redmond.

These are not common cupcakes, mind you. Engberg’s sweet treats feature flavor combos such as Bananas Foster (banana cupcake with brown sugar-rum buttercream frosting), “The Gabe,” named after her son Gabriel (chocolate cupcake with mint buttercream frosting), “The Rachel,” named after a friend (Pina Colada or rum pineapple cupcake with pineapple coconut buttercream frosting) and Root Beer Float (vanilla cupcake with root beer buttercream).

She’ll offer at least nine different cupcakes in the store each day — and for the holiday season, hopes to add specials such as a chocolate cupcake with peppermint buttercream or eggnog cupcake with rum buttercream.

“People come in and say, “I can’t pick one!’ so I tell them, ‘Well, then, take six!,” said Engberg, laughing.

The vivacious mother of four has been baking cupcakes for as long as she can remember, initially just for family and friends. People liked them so much, she began selling them in quantity, for parties and weddings.

“I never thought I’d open a store,” she said. But lo and behold, it’s there at Redmond Town Center and going gangbusters. Presently, Engberg’s friend Shawn Hemp is her main helper and she has a few employees for the retail operation.

What is it about cupcakes that makes people so happy?

Engberg thinks part of it is “portion control.” You can indulge in a sinfully rich cupcake without feeling too naughty.

And by the way, Engberg can tailor cupcakes to customers with special dietary needs, such as gluten-free varieties.

She named her cupcake shop after her small daughters’ favorite book, “Pinkalicious,” about a little girl who eats so many cupcakes that she turns pink.

Engberg also gives part of her Pinkalicious proceeds to an international charity called Children of the Nations.

“When we brought three of our children home from an orphanage in Guatemala, the thought of them never having a celebration for their birthday was heartbreaking,” she explained. “I just want to make life better for people and their children. If I can do that by providing cupcakes, helping people throw parties or giving towards children in Africa, I will. Whatever it takes to make life a little sweeter.”

Engberg and her family live in Kirkland but she “loves the small-town feel of Redmond,” she said.

She’ll continue to take large orders for private parties and corporate events at Microsoft. At the moment, she’s tickled pink to meet her customers at Redmond Town Center. At a grand opening celebration on Saturday, Nov. 7, there will be coupons and chances for prizes.

For more information about Pinkalicious, visit www.pinkaliciouscupcakes.com.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@redmond-reporter.com.

To share your opinion for publication, submit a letter through our website https://www.redmond-reporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

More in Business

Robert Toomey, CFA/CFP, is Vice President of Research for S. R. Schill & Associates on Mercer Island.
How financial planners address plan uncertainty | Guest column

One of the key challenges we face as financial planners is dealing… Continue reading

Mixologist and general manager of Civility & Unrest, Joe Dietrich (photo by Cameron Sheppard)
If you want a regular cocktail, go somewhere else

Master mixologist Joe Dietrich is elevating cocktail culture at Bellevue’s Civility & Unrest.

Robert Toomey, CFA/CFP, is Vice President of Research for S. R. Schill & Associates on Mercer Island.
Is cryptocurrency really an investment? | Guest column

Undoubtedly you have heard about the new form of money known as… Continue reading

Front bar at Bellevue’s Civility & Unrest (courtesy of Civility & Unrest)
Two of James Beard Award-winning chef Jason Wilson’s restaurants to reopen in October

The Lakehouse plans to reopen Oct. 12 and Civility & Unrest reopens Oct. 14.

Stock photo
Grocery store workers have right to wear Black Lives Matter buttons

National Labor Relations Board ruling against ban by Kroger-owned QFC, Fred Meyer

Big Island Poke in Renton (courtesy of The Intentionalist Facebook page)
Small-business advocacy group wants you to try minority-owned businesses and put it on their tab

The Intentionalist is opening up $400 tabs for folks to use this weekend at select businesses.

Eastside King County restaurant owners discuss challenges with U.S. Rep Suzan DelBene at Pomegranate Bistro in Redmond. (Photo credit: Cameron Sheppard/Sound Publishing)
Restaurant owners discuss labor difficulties with U.S Rep. Suzan DelBene

Experienced service and kitchen staff are reportedly hard to hire as food service reopens.

Dave and Buster's restaurant and entertainment venue looks to hire 130 people to staff its Bellevue venue, set to open in August. Photo courtesy Dave and Busters.
Dave and Buster’s hiring 130 for August opening in Bellevue

Dave and Buster’s restaurant and entertainment venue opens in downtown Bellevue on… Continue reading

Images of dishes from Issaquah’s Umi Cafe posted on the SMORS page. (Photo courtesy of Kristen Ho)
Facebook page promotes minority-owned restaurants across Puget Sound region

Miya Nazzaro used to be a member of Facebook pages that were… Continue reading

The Moe Vegan food truck serves meals at the city of Kent’s annual Community Thanksgiving Dinner on Nov. 21, 2020. Sound Publishing file photo
King County fire marshals offer regulatory relief to food trucks

39 fire authorities have reportedly agreed to standardize fire codes and inspections.

Cash Cards Unlimited partners, left: Nick Nugwynne, right: Cassius Marsh (photo credit: Cash Cards Unlimited)
Former Seahawks player Cassius Marsh cashes in on trading cards

Marsh and his friend open physical and online trading card store as collectibles boom amid pandemic.

Teaser
First large-scale, human composting facility in the world will open in Auburn

“It’s what nature meant us to do. We just do it faster.”