Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation (NYSE:TEX), in conjunction with Redmond’s Genie Industries recently donated a total of $5,655.50 to two local charitable organizations: Northwest Harvest in Seattle and The American Cancer Society’s chapter in Moses Lake, Wash. The proceeds were generated from sales of the company’s promotional merchandise to its team members in December.
Genie® branded apparel such as t-shirts, jackets, sweatshirts and hats, along with promotional items such as flashlights, tool kits and coffee mugs were sold to Terex AWP team members. One hundred percent of the proceeds went to the local charities to build on the company’s commitment to Washington state communities where Terex AWP team members live and work.
“We wanted more team members to participate in the sale, and donating the proceeds was a compelling idea,” said Dave Brotherton, marketing manager, Terex AWP. “The number of team members who participated in the sale this year is more than triple that of last year, and future sales have already been planned for 2010.”
Many Terex AWP team members often donate their time to Northwest Harvest in Seattle. However, this year, the company’s financial donation totaled $4,022.50 from the sale. Proceeds totaling $1,633.00 from the Moses Lake sale benefited the Moses Lake Chapter of the American Cancer Society.