If 2022 taught us anything about healthcare, it is to expect the unexpected, roll with the punches and be
fully prepared for the challenges almost certain to emerge in 2023. With that in mind, Crossover Health,
a national leader in delivering integrated virtual and in-person healthcare, is taking a look at how the
healthcare experience might evolve for healthcare consumers and providers. Here are our predictions on
what the year ahead may look like:
Prediction 1: Therapy Alone Won’t Quell the Mental Health Crisis
Despite a growing pool of mental health apps and point solutions that connect people with
mental health services, there remains a failure to deliver the continuous, integrated care that
outcomes-based, whole-person treatment requires. As we approach 2023, there will be a drive
toward integrated mental and physical care that is focused on wellness management of the
whole patient. Over the next twelve months, we will continue to see that success for individual
mental health depends on team-based diagnoses and treatments for mind and body as a whole,
not just access to additional visits.
Prediction 2: Value-Based Care Will Narrow the Gap Between Its Promise and Reality
Although “value-based care” is being widely adopted, actual value-based programs still
incentivize a check-box approach to care, in which patients become a collection of diseases and
quality measures to be managed rather than individuals with unique values and health goals.
The better way? Value-based health care delivered through interdisciplinary teams via
well-designed hybrid delivery platforms, embedding patients’ core values in a social contract of
Prediction 3: Virtual Care Will Play a Pivotal Role in Chronic Disease Management
Virtual care’s ongoing popularity as an urgent care solution persists from its roots in
telemedicine. The problem? While addressing acute needs serves an immediate purpose, it
doesn’t address the patient as a whole. The good news is that one of virtual care’s biggest
strengths is improved access through multiple synchronous (video/phone) and asynchronous
(messaging) touchpoints in between in-person visits. For people living with chronic disease,
opportunities to connect synchronously via a live video visit or phone call for routine virtual
follow-ups can be hugely beneficial for effective disease management and proper adherence to
Prediction 4: The Quest for Optimal Individual Health Will Begin to Drive a Proactive Approach to Population Health
Research shows that robust primary care delivery, focused on preventive services and
whole-person wellbeing, remains the foundation of optimal health and leads to more equitable
outcomes, lower costs, and better quality care for populations overall. Primary care clinicians
(including physicians, nurse practitioners, and physician assistants, collectively known as PCPs)
hold great power as the first contact with health services who facilitate entry to the rest of the
health system—and are in a unique position to recognize the social, environmental, and
community determinants of health. In 2023, PCPs will continue to close care gaps, mitigate care
obstacles, prevent disease, reduce the burden of chronic illness, and empowering our
communities to be promoters – not barriers – of good health.
Read more about these predictions in the Crossover Health Blog.
About Crossover Health
With two state-of-the art Care Centers in Seattle and Bellevue, Crossover is bringing a new
approach to employee healthcare, and an ongoing commitment to whole-person health.
Crossover Health is a leader in delivering value-based hybrid care. The company’s national
medical group delivers – at scale – Primary Health, a proven care model driven by an
interdisciplinary team inclusive of primary care, physical medicine, mental health, health
coaching and care navigation. With a focus on wellbeing and prevention that extends beyond
traditional sick care, Crossover builds trusted relationships with its members and flexibly
surrounds them with care— in-person, online, and anytime— based on the member preference.
Combining a sophisticated approach to data analytics that incorporates social determinants of
health, Crossover delivers concrete results and measurable value for employers, payers, and
most importantly, members. Together we are building health as it should be and engaging a
community of members to live their best health. To learn more, visit crossoverhealth.com or
follow us on social media @crossoverhealth.