Redmond Town Center kicks off ‘Great Denim Days’ and ‘Real Life Story: Five Women’s Quest for the Perfect Jeans’

Look for a denim clothesline across Center Street Plaza when Redmond Town Center (RTC) launches a "Great Denim Days" promotion on Monday, July 26. Running through the end of August, the promotion includes an "Enter to Win $10,000" contest as well as savings guides and coupons pointing shoppers to deals on jeans and other back-to-school apparel.

Danielle Alcantara

Look for a denim clothesline across Center Street Plaza when Redmond Town Center (RTC) launches a “Great Denim Days” promotion on Monday, July 26. Running through the end of August, the promotion includes an “Enter to Win $10,000” contest as well as savings guides and coupons pointing shoppers to deals on jeans and other back-to-school apparel.

Pick up savings guides and coupons at RTC’s Guest Services department, located on the ground level near the corner of Northeast 74th Street and 164th Avenue Northeast.

RTC has also kicked off a “Real Life Story: Five Women’s Quest to Find the Perfect Jeans” campaign.

Five fearless females from RTC’s Guest Services team, of different ages, body types and personal style preferences, are taking part. Accompanied by Christina Henning, senior marketing manager at RTC, they’ll try on a wide range of jeans available at the center. RTC will buy each of the ladies their perfect pair of jeans and a classic white shirt to top it off. Photos and first-hand accounts will be posted on Facebook and and you’ll see cardboard cut-outs of the “models” throughout RTC.


Jeans are a quintessential element of nearly every woman’s wardrobe. Most crave versatility, as well as a great fit. They want comfort but also the ability to dress up their jeans with a flirty top and shoes.

So finding the perfect pair can be a challenge, whether you’re petite, plus-sized, flashy or conservative, a college student or a grandmother. Once you find a brand or style that works for you, you tend to stick with it.

Thus, the “quest for the perfect jeans” is a chance to have a little fun and explore the bonanza of denim at RTC, said Henning.

So far, Margaret Benecke, a “50-something” female who usually wears jeans in size 10 or 12, told Henning, “I don’t think I can go to Gap. They won’t have stuff to fit me.”

Henning urged her to give Gap a shot. Benecke tried on a pair of Gap “1969 Long and Lean” jeans and exclaimed, “I’m amazed! They fit great — and they’re so cute. It’s almost like wearing pajamas.”

Benecke is also less than five feet tall, Henning added. Finding flattering jeans can be tough for women who are shorter or taller than average. According to Henning, “the good news is that a lot of stores are now carrying short, regular, tall or what Gap calls ‘ankle’ lengths.”

Benecke was also impressed by DKNY and Not Your Daughter’s Jeans at Macy’s.

“She usually shops at Eddie Bauer, so it was like, ‘Let’s get out of your comfort zone,'” said Henning.

We tagged along as Henning shopped for jeans with another of the Guest Services gals, 24-year-old Danielle Alcantara.

Alcantara wears a size 2 petite and fell in love with a pair of Night Wash Skinny jeans by LTB ($89) and a $22 white v-neck shirt by Color Thread, which she found at Vivid Collection/Ciel.

Another of the perfect jeans hunters, 40-year-old Holly Clausen, recently went from size 18-20 down to size 6. “So she is rediscovering her body type, trying on different types of jeans that she wouldn’t have considered before,” said Henning.

Lindsey Snowhill, 29, wears size 18-20 and is looking for jeans that are loose-fitting and casual. Linda Culver, 60, said her perfect jeans would be classic and conservative.

“We really wanted to show the whole gamut,” said Henning.


Ready to embark on your own search for the perfect jeans? Henning shared some tips from Gap.

• Because of the way the fabric is cut, even within the same style and size of jeans, there can be a teensy bit of difference in how they fit. Grab a few pairs of the same size and style, just in case there’s a slight variance.

• Dark jeans will shrink more than lighter jeans because they haven’t been through the extensive laundering process that imparts the faded look.

• The average shrinkage length is one-fourth to one-half of an inch. Wash in cold water and air-dry your jeans if you don’t want them to shrink.

• To preserve the color of dark denim, wash these jeans inside-out.

• Gap now has jeans containing two percent Lycra, that stretch up to half a size, “especially in the tush,” said Henning. If you want them to fit snugly, “do some squats while trying them on” to make sure they don’t sag in the seat.

• “Gaping” in the back of the waistband can also be a problem. A wider waistband prevents that, according to the fit experts at Gap.

• “Jeggings” (denim leggings) are extremely popular now, said Henning. “They give you the look and durability of denim with the comfort of leggings and are available at Chico’s and Gap,” she noted.

• At Gap and many other shops, “rises” (where the waistband sits) include low-rise, mid-rise and high-rise. Younger and leaner shoppers tend to like low-to-mid-rise while older customers or those with a less slender waistline fare better with mid-to-high rise to avoid another fashion faux pas, “the muffin top.”


Air Beauty Bar, which specializes in airbrushed makeup and tanning, recently opened on the upper level of Center Street Plaza at Redmond Town Center.

Red Mango, a shop selling frozen yogurt and healthy toppings, is under construction in Center Street Plaza and anticipates a fall opening.

Subway will also begin construction soon, on Northeast 166th Avenue, across the street from Macy’s.

For information about Redmond Town Center, visit or call (425) 867-0808.

More in News

The language of the original bill prohibited privately-owned detainment facilities from being contracted by local, state, or federal government entities, but a last-second amendment was adopted to substantially narrow the focus of the legislation. File photo
Lawmakers flinch on banning for-profit detention facilities

Last minute amendment exempted ICE detainment facility.

A proposal to make King County Metro fares free for low-income households could be approved in the coming months. File photo
King County considers free transit for low-income residents

The program would target those at or below 80 percent of the federal poverty level.

Federal Way resident Mi’Chance Dunlap-Gittens, 17, died Jan. 27, 2017. Courtesy photo
Law enforcement challenges report on sting operation that killed Federal Way teen

King County Office of Law Enforcement Oversight’s findings rattle Sheriff’s Office, police union.

Unstable housing? Apply for Section 8

Applications open in February for housing vouchers

In 2018, the city of Seattle approved and then repealed a head tax within a month. It would have levied a $275 per employee tax on businesses grossing more than $20 million annually. Sound Publishing file photo
County head tax bill passes committee

Bill would let King County levy a tax on businesses to fund housing and address homelessness.

Gov. Jay Inslee signs the first bill of the 2020 legislative session into law. On the right stands the bill’s primary sponsor, Sen. Jamie Pedersen, D-Seattle, who is wearing a red tie. Photo by Cameron Sheppard, WNPA News Service
Gov. Inslee signs tax bill to help fund higher education

Law shifts a portion of the tax burden to large tech companies.

King County Metro’s battery-electric bus. Photo courtesy of
King County Metro bus fleet will be electrified by 2035

Future base in South King County would house hundreds of the zero-emission vehicles.

Three-quarters of the suicide deaths among children ages 10 to 14 are caused by firearms, according to a new report from the Firearm Injury and Policy Research Program at the University of Washington. File photo
King County studies youth gun violence amid rising suicides

It’s unclear what’s driving the trend.

A King County work crew clears a road near Preston on Feb. 7, 2020. Heavy rains appear to have caused multiple landslides along the road. Aaron Kunkler/staff photo
The future could look a lot like this year’s flood season

Climate change is expected to lead to more winter flooding in King County.

Theo Koshar, Janet McIntosh and Robin Kelley of the Issaquah Salmon Hatchery work to find road drains and clear them of leaves, outside the Issaquah Salmon Hatchery in Issaquah, WA on Feb. 6, 2020. Mitchell Atencio/Staff Photo
Rapid rainfall has led to flooding, impacting all parts of King County.

County warns residents to obey barricades for safety.

Redmond mayor elected to Sound Cities Association board

She was elected to represent the North Caucus.

Washington state lawmakers will consider a system that would charge drivers fees based on how many miles they travel. File photo
Lawmakers hear pitch to replace gas tax with per-mile fees

Transportation officials recommend 10-year transition.