Store hopes to set new Guinness mark at April 12 event
Whole Foods Market, the world’s leading natural and organic foods supermarket, announced it will attempt a Guinness World Record for “Most Parmigiano Reggiano Wheels Ever Cracked” at the same time to honor the tradition and celebration of this cheese.
The event at the Whole Foods Redmond location, 17991 Redmond Way, begins at noon Saturday, April 12.
For information, call the store at (425) 881-2600.
“It will be the ‘crack heard around the world’ as we ‘break open happiness’ simultaneously at our 270 stores to try a feat worthy of the Guinness World Records Book,” said Cathy Strange, global cheese buyer for Whole Foods Market. “Each year, we hand-select the very best 24-month-aged Parmigiano Reggiano from Italy and are excited to share this crown jewel of cheese by offering tastings, pairing suggestions and recipe ideas to our shoppers, whether they are rediscovering one of their old favorites or are just getting acquainted with this amazing product.”
The entire process of carving into and portioning each 85-pound wheel of cheese will take approximately half an hour and is truly a sight to behold. Further information and a video with a Whole Foods Market team member demonstrating the art can be found at www.wholefoodsmarket.com/parmigianoreggiano.
Parmigiano Reggiano has been made for centuries in one area of Northern Italy that includes Reggio Emilia, Parma, Modena and portions of Bologna and Mantua. Only in these regions are conditions ideal to produce Parmigiano Reggiano.
It can be served alone or paired with other flavors that highlight its subtle bite and sweet nuttiness. The flavor duo of Parmigiano Reggiano and tomato sauce is one of the most satisfying combinations in food history.
“Guinness World Records is pleased to be part of this monumental day in Whole Foods Market’s history,” said Laura Plunkett, marketing director for Guinness World Records Book. “We are eager to receive the verification from all 270 stores and deem this a new record for the most Parmigiano Reggiano wheels ever cracked simultaneously.”
