I was driving by a Kirkland Safeway recently and noticed a huge yellow banner announcing a “Farmer’s Market – This Saturday and Sunday.”

As the manager of the Redmond Saturday Market (the oldest Eastside farmer’s market), I stopped in to talk to the manager of that store. Naturally, since I know many of the farmers, I wanted to know what farms would be represented.

To my disappointment, the manager told me they were setting up tents in the parking lot this weekend and regular Safeway employees would be selling regular Safeway produce “farmer market style.”

Now hold on a minute, you mean to tell me that the big guys are so worried about their sales that they’re willing to go to the trouble of setting up tents in a parking lot to masquerade as a local farmer market?

Why are they doing this? Is it because they’re concerned about their produce sitting on trucks for weeks at a time traveling across several western states? Or is it because they’re worried about the enormous footprint it makes to get fruit and vegetables here from other countries? Do they fear the educated shoppers might reject this “type” of produce when they can get farm fresh at local farmer markets?

Or do they really just want to compete with our local farmers who get up at 2 a.m. to deliver freshly picked-in-the-last-24-hours produce that we all desire? Do the big guys think they can lure our savvy customers away by disingenuously spinning their products as local and environmentally friendly? Are they trying to garner some kind of environmental virtue by misleading the consumer with a “fake farmer market” set up in their parking lot? This seems a lot like trickery to me, although now-a-days it’s called greenwashing … “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

Yup, let’s call it that.

But who do they think their customers are? The big guys obviously don’t know you like we do. Heck, they don’t even know your name. We know our customers. Our customers are a loyal, smart, caring and conscientious lot. They are a savvy (up at the crack of dawn to get the freshest pick) group of folks who won’t settle for less. We know our customers. Our customers show up every Saturday with their kids and their dogs and the same well worn canvas bags.

Our customers take pride and ownership of their farmer market and they wouldn’t have it any other way. We know our customers. What we know reassures us. You are our Farmer Market customers and we thank you for your support!

Martha Tyler, manager of the Redmond Saturday Market